1. Overview

This privacy policy applies to the website www.scientificsound.asia ("the Website"), operated by Scientific Sound Asia ("we", "us", "our"). It explains how we collect, use, store, and protect information about visitors to the Website and sets out your rights under applicable data protection law, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

We are committed to handling your personal data responsibly and transparently. If you have any questions about this policy or how we handle your data, please use the contact form on the Website.

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2. Information We Collect

2.1 Information you provide directly

When you contact us via the Website contact form, we collect the personal details you submit, which may include your name and email address. This information is used solely to respond to your enquiry and is not added to any mailing list without your explicit consent.

2.2 Information collected automatically

When you visit the Website, certain information is collected automatically by analytics and performance tools. This may include:

• Your IP address (anonymised before storage)

• Browser type and version

• Pages visited and time spent on each page

• Referring website or source

• Device type and operating system

This information does not identify you personally and is used solely to understand how visitors use the Website so we can improve it.

2.3 Newsletter subscriptions

If you subscribe to our newsletter or mailing list, we collect your email address. You may unsubscribe at any time using the link included in every mailing. We do not share your email address with third parties for marketing purposes.

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3. Cookies

This Website uses cookies. Cookies are small text files placed on your device that help the Website function correctly and allow us to understand how visitors use it.

3.1 Types of cookies we use

• Essential cookies: required for the Website to function. These cannot be disabled.

• Analytics cookies: used to collect anonymised data about visitor behaviour via Google Analytics 4. These are only set with your consent.

On your first visit to the Website, you will be presented with a cookie consent notice. You can accept or decline non-essential cookies at that point, and you can update your preferences at any time via your browser settings.

3.2 Disabling cookies

You can prevent cookies being set by adjusting your browser settings. Disabling all cookies may affect the functionality of the Website. For more information on managing cookies, visit www.aboutcookies.org.

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4. Google Analytics 4

We use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited (and, where applicable, Google LLC, collectively "Google"). GA4 uses cookies and similar technologies to collect data about how visitors use the Website.

We have configured GA4 with IP anonymisation enabled. This means your IP address is truncated before it is stored and is never retained in full. The data collected is used only to generate aggregated reports on Website usage; it is not used to identify individual visitors.

Data collected via GA4 is processed by Google in accordance with its privacy policy. Google may transfer data to servers in the United States under Standard Contractual Clauses approved by the European Commission.

You can opt out of GA4 tracking at any time by:

• Adjusting your cookie preferences via our cookie consent notice

• Installing the Google Analytics Opt-out Browser Add-on, available at:

  https://tools.google.com/dlpage/gaoptout

For further information, see Google’s Privacy Policy at https://policies.google.com/privacy.

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5. External Links and Third Parties

The Website may contain links to external websites, including links shared via social media or shortened URLs (for example, bit.ly links used in our social media posts). We are not responsible for the content or privacy practices of any external website. We recommend you review the privacy policy of any site you visit.

Clicking on external links is done at your own risk. We cannot guarantee or verify the content of any third-party website.

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6. Sponsored Content and Advertising

The Website may feature sponsored links or advertisements served by third-party advertising partners. Those partners may use their own cookies and tracking technologies. We recommend reviewing their respective privacy policies before engaging with any sponsored content.

We are not responsible for data collected by third-party advertising partners through their own cookies or tracking technologies.

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7. Social Media

Scientific Sound Asia maintains official profiles on several social media platforms. We will never ask for your password or sensitive personal information via social media.

Some pages on the Website may include social sharing buttons. Using these buttons may result in data being shared with the relevant social media platform in accordance with their own privacy policies. You use these buttons at your own discretion.

We encourage you to verify the authenticity of any social media profile claiming to represent Scientific Sound Asia before interacting with it or sharing personal information.

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8. Downloads and Media

Any files or media made available for download on this Website are provided in good faith. While we take reasonable steps to ensure downloads are safe and genuine, we recommend verifying any downloaded file using up-to-date antivirus software.

We accept no responsibility for files downloaded from third-party websites linked to from this Website.

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9. Data Retention

We retain personal data only for as long as is necessary for the purposes described in this policy or as required by law. Contact form submissions are retained only until the enquiry has been resolved. Analytics data collected via GA4 is subject to Google’s data retention settings, which we have set to the minimum available period.

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10. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• The right to access the personal data we hold about you

• The right to have inaccurate data corrected

• The right to have your data erased (the “right to be forgotten”), subject to legal obligations

• The right to restrict or object to processing

• The right to data portability

• The right to withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us using the form on the Website. We will respond within 30 days.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk if you believe we have not handled your data lawfully.

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11. Legal Basis for Processing

We process personal data on the following legal bases under UK GDPR:

• Consent: for analytics cookies and newsletter subscriptions

• Legitimate interests: for Website security, performance monitoring, and improving user experience

• Contractual necessity: where processing is required to respond to a direct enquiry from you

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12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or Website functionality. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

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13. Contact

If you have any questions, concerns, or requests relating to this privacy policy or the way we handle your data, please contact us using the contact form available on the Website at www.scientificsound.asia.